Filomena Ristorante | Social Media Content
Role: Producer & Strategist
Channels: Instagram, TikTok, Facebook
Produce original, platform-native content across Instagram, TikTok, and Facebook (short-form video, Reels, Stories, carousels).
Led a full Instagram rebrand (visual identity, voice, posting cadence).
Launched Filomena on TikTok from zero presence.
Created promotional campaigns to drive traffic and awareness for Filomena’s Goldbelly storefront.
Impact (first 4 months)
Instagram rebrand: +2,000 followers; +410,000 Reels views; +1,700% increase in reach; +6,000% increase in engagements.
TikTok launch: 0 → 1,000+ followers; 200,000+ total views.
Goldbelly: Produced engaging product and seasonal content to boost visibility and traffic to the Filomena Goldbelly page.
Meals We Eat | Social Media Content
I created and run Meals We Eat, a TikTok account spotlighting local restaurants, markets, classes, and culinary experiences in the DMV.
Average video views: 25K
The Goddard School | Social Media Content
As Social Media Lead at The Goddard School (a private preschool and early childhood education center with over 600 locations across the US.) I develop and execute dynamic content across platforms like Facebook, Instagram, and TikTok, driving engagement and brand awareness.